GEARS™ Proof About
About GKIM

Built on a belief:
AI-native businesses are designed, not assembled.

GKIM is the team that does that design, and stays to make it work.

Read our story Speak to the team

We are at the beginning of something significant.

Every ambitious CEO I speak to has already made the same decision: AI will be central to how their business competes. That decision is not the hard part.

The hard part is moving decisively without wasting 18 months on initiatives that produce dashboards but no competitive advantage. Without becoming a technology project manager when you should be running the business.

The companies that pull ahead won't be the ones that deployed the most AI tools. They'll be the ones that designed a better business around AI.

Not a vendor. Not a consultancy. A partner with skin in the outcome. That is what GKIM exists to be.

Ian Morrison
Founder & CEO, GKIM
Ian Morrison, Founder & CEO of GKIM
How we work

Most partnerships end at delivery.
Ours starts there.

The technology-first sale GKIM
Arrives with solutions looking for problems Starts with how your business creates value
Scoped by project, not outcome Engaged around your business goals
Builds what you ask for Designs what your business needs
Hands over and moves on Stays to operate and evolve
Reports on outputs Accountable for outcomes
Reengaged when something breaks Continuously improving the system

Meet the Team

GKIM is built around people who think like operators first and technologists second. Commercial rigour from the UK. Execution intensity from Vietnam. One team, aligned to a single definition of success: your business performs better than the competition.

The Team You Work With
Ian Morrison
Ian Morrison
15 years designing AI-native business systems for founders and operators. The architect of GKIM's philosophy: design the business before you build the software.
CEO & Founder
Hannah Nguyen
Hannah Nguyen
The operational backbone of GKIM. Ensures what gets designed gets delivered, and clients never have to chase for answers.
COO
Loc Le
Loc Le
20 years of software delivery across US, UK, and Japanese markets. The reason GKIM's engineering standards are global, not local.
Technical Director
Thanh Pham
Thanh Pham
15+ years taking products from concept to full-scale production across international markets. Bridges complex technical requirements with real business outcomes.
CTO
Rose Pham
Rose Pham
Business degree combined with 7 years of product experience. Understands what clients need commercially and translates it into products people use. Google Play Best App for Good award winner.
Product Design & Customer Success
Phuong Nguyen
Phuong Nguyen
7 years designing complex products from healthcare ecosystems to consumer apps with 5M+ downloads and a #1 App Store ranking.
Product Design Lead
Thinh Pham
Thinh Pham
15 years of end-to-end system delivery. Bridges designers, engineers, and stakeholders so nothing gets lost between strategy and execution.
Technical Lead
The Engine Room

Backed by a full team of specialists across AI engineering, software development, DevOps, design, and operations. Ready to build and run your system.

Tung Luu
AI Engineer
Specialises in production-grade AI systems — RAG, AI agents, and document intelligence — deployed in real healthcare operations, not just demos.
Hung Ta
Senior DevOps Engineer
13+ years of infrastructure experience including mission-critical systems at the Ho Chi Minh City Stock Exchange. CCIE certified. The reason GKIM's systems stay up, scale reliably, and stay secure.
Nguyen Minh Nhut
Software Engineer
4 years building core platform features at GKIM, from billing systems to real-time AI transcription for live video calls. Full-stack with a strong focus on AI-powered tools.
Le Ngoc Tien
Software Engineer
5+ years delivering enterprise software across telehealth, e-commerce, and employee benefits platforms. Specialises in scalable system architecture and end-to-end product delivery.
Bui Dang Vu
Software Engineer
8 years building responsive web applications. A reliable bridge between design and engineering, ensuring what gets designed actually works in production.
Chiem Thi Cam Tu
HR & Business Development
6 years across HR, operations, and business development. Keeps the team running and supports the commercial engine that brings the right clients to GKIM.
Nguyen Thuy Tien
Finance & HR Manager
10+ years managing accounting and HR in the software industry. Chief Accountant certified, currently pursuing DipIFR. The financial and operational backbone behind GKIM's stability.
Tung Luu
AI Engineer
Specialises in production-grade AI systems — RAG, AI agents, and document intelligence — deployed in real healthcare operations, not just demos.
Hung Ta
Senior DevOps Engineer
13+ years of infrastructure experience including mission-critical systems at the Ho Chi Minh City Stock Exchange. CCIE certified. The reason GKIM's systems stay up, scale reliably, and stay secure.
Nguyen Minh Nhut
Software Engineer
4 years building core platform features at GKIM, from billing systems to real-time AI transcription for live video calls. Full-stack with a strong focus on AI-powered tools.
Le Ngoc Tien
Software Engineer
5+ years delivering enterprise software across telehealth, e-commerce, and employee benefits platforms. Specialises in scalable system architecture and end-to-end product delivery.
Bui Dang Vu
Software Engineer
8 years building responsive web applications. A reliable bridge between design and engineering, ensuring what gets designed actually works in production.
Chiem Thi Cam Tu
HR & Business Development
6 years across HR, operations, and business development. Keeps the team running and supports the commercial engine that brings the right clients to GKIM.
Nguyen Thuy Tien
Finance & HR Manager
10+ years managing accounting and HR in the software industry. Chief Accountant certified, currently pursuing DipIFR. The financial and operational backbone behind GKIM's stability.
What we stand for

Our principles

01
Design before you build
We define how the business creates value before a single line of code is written.
02
Outcomes over outputs
We measure success the same way you do: the business performs better and makes more money than the competition.
03
Skin in the outcome
We don't hand over and walk away. We stay to operate, measure, and improve alongside you.
04
Business first, technology second
Every technical decision is made in service of a business goal. Never the other way around.
05
Honest over comfortable
We tell you what your business needs, even when it is not what you asked for.
06
Built to evolve
A business system that stops improving stops competing. We design for continuous evolution from day one.

Design the business before you build the software

Let's build your
AI-native business.

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