Overview
Most healthcare providers struggle to move genetic testing from the lab to the clinic because the data is too complex and the paperwork is too slow. We built DNAInsights to solve this "implementation gap" by creating a digital backbone that connects genetic data directly to daily medical workflows. By automating the documentation and interpretation process, we help healthcare organizations turn genetic insights into a sustainable, high-volume business model that prioritize patient care while ensuring commercial success.
The Challenge
While genomic science has advanced rapidly, the tools to deliver that science at the bedside have lagged behind.
While genomic science has advanced rapidly, the tools to deliver that science at the bedside have lagged behind. Most healthcare systems struggle with three primary failures in the current market:
-
Information Overload: Labs produce high-quality data, but it often arrives as a static PDF that is too dense for a standard 15-minute consultation.
-
Workflow Disruption: Providers are often forced to leave their primary systems to interpret results, slowing down patient care.
-
Economic Sustainability: High administrative costs make precision medicine too expensive for many organizations to scale.
Our GEARS Approach
Using our GEARS methodology, we built DNAInsights from the "Patient-Out" with a vision in mind: to build a clinical support engine.
- The Diagnostic Engine: We integrated AI health risk assessments that synthesize a patient’s life—genetics, family history, and lifestyle—into a single, intuitive risk profile.
- The Documentation Engine: We built a system that automatically drafts guideline-aligned SOAP notes and care plans. This removes the administrative weight, allowing doctors to spend their time on the patient, not the keyboard.
- The Care Engine: We moved the focus from a one-time test to long-term precision care. The suite interprets genetic variants in a clinical context, offering pharmacogenomic guidance that tells the doctor exactly which treatment is most likely to succeed.
- For laboratory partners, the platform also improves physician confidence in ordering and interpreting genetic tests by embedding clear clinical guidance and documentation directly into the provider workflow. This reduces administrative friction around medical necessity and helps genetic testing programs scale safely within routine care pathways. As a result, laboratories gain a more stable and sustainable environment for test utilization.
The Solution
DNAInsights is designed to plug directly into existing care delivery systems. We offer labs and provider networks Precision Medicine capabilities:
- Clinical Decision Support: Real-time variant interpretation.
- Automated Reporting: Seamless documentation for billing and reimbursement.
- Patient Lifecycle Management: Tracking long-term prevention and treatment outcomes.

The Impact: Better Care, Sustainable Scale
By deploying the DNAInsights suite, healthcare organizations can finally make precision medicine a core part of their business model.
- For Providers: It offers a high-tech support system that makes delivering complex care intuitive.
- For Patients: It ensures their care plan is tailored to their unique biology, leading to earlier diagnosis and more effective treatments.
- For the Business: It creates a scalable, commercially viable ecosystem—the same architecture that has supported platforms reaching billion-dollar valuations.


